This is just the trailer. you can watch the whole thing here
One thing that I love about it is the connection between video and reality. I attended Coldplay's concert in Sacramento last week and at some point they bring the color butterflies to life. I will not tell more in case you are scheduled to see them live soon...
Interesting read by Matthew E. May on how taking a "break" can help us achieve a "breakthrough". Here you have one of the highlights of the article:
"Neuroscientists now believe that the ability to engineer creative breakthroughs hinges on the capacity to synthesize and make connections between seemingly disparate things, and a key ingredient is time away from the problem."
The post starts with another enticing reference to the "less is more" principle: great ideas have something missing.
Interesting article in the McKinsey Quarterlyon innovation metrics. You can't improve what you are not measuring. In a nutshell McKinsey's research shows that companies that measure innovation are satisfied carrying this activity. It provides a useful understanding of their innovation performance although there is room for improvement, for instance, developing incentives that are aligned with metrics or communicating this information to investors. There is also this podcast + post in Killer Innovations with an introduction on how to prove the value of innovation.
Another interesting connected topic is the value of design. Does design have value? How can it be measured? Sara Beckman, my New Product Development professor at Haas, talks about it in an interview with Adaptive Path. In this presentation...
...she mentions three examples of organizations taking a stab at those questions:
Corporate Design Foundation. "BusinessWeek IDEA Design Award winners outperform those who didn’t win in stock performance"
The California College of the Arts has compiled a Design Strategy Market Index. "The index shows that for companies who invest in design and use it as part of their strategic management, on average, they’ve gained 274% of their value. This considerably beats all market averages and indexes for the same time period."
I saw this last week walking up Bancroft Avenue in Berkeley. The fact that the signal was powered by solar energy and labeled accordingly with the name of SolarTech drew my attention:
The product is manufactured by Solar Technology, Inc., but if you google Solar Tech you will also come up with an industry consortium promoted by the Silicon Valley Leadership Group (a group of companies involved in public policy issues in the Silicon Valley). There is also another company called Solar Technologies...
Despite the confusion, this "solar tech label" made me think how it could be used to create awareness on how solar energy can power our everyday life. I would argue that solar energy must be made tangible in the same fashion that Intel made us see that they were powering PCs - Intel also captured most of the value in the PC industry along the way-
from intel inside...
...to solar inside, well, maybe with a cute little sunny icon...
Is there a "solar energy label" or industry certification? I am thinking of something potentially pervasive like that "recyclable" green icon...
Simple presentation on creative thinking by Joanna Maxwell. Bumped into it in slideshare. Too many stock pictures for my taste, although some of them do a great job conveying the idea. I also liked the "play" recommendation and the quote on the power of connecting the seemingly unconnected :)
At Maestro Market, the start-up I am working for, we have decided to be noisy about our accomplishments. These are the Cowbells of Victory
We ring them with each new customer that joins the platform. For other smaller successes we have a key chain cowbell.
I think is a great way of keeping the team fired up about accomplishments. It puts some healthy peer pressure on you when you see your buddies ringing it. It brings the team together around one shared meaning...and it is fun to have a cowbell break!
Symbols are that important. I have noticed that when we are disengaged we stop caring about them. Or is it the other way round? We stop caring about the meaning of what we do and then we disengage ourselves?