That little thing on the wall it's a mini hook to hang your jacket, something you do not find in airplanes, at least not in the economy seats...
A very simple detail, not that costly, that makes the passenger's life a little bit better. For me design is strategy but also small things like this.
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Santiago
Design is strategy when it is "ownable", i.e, what you have is unique and difficult to copy by your competitors.
Regarding your observation on the small details, that is a good one. I think all these details add up if they are in sync, consistent with the total experience. An airline cannot simply add a hook and expect to deliver better experience or the one that matches the Bullet trains you saw.
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